Patient

Precision, Privacy, & Performance

With DeepIntent’s Patient Modeled Audiences, advertisers can deliver timely and relevant ads to precise patient audiences while ensuring the utmost patient privacy.

Our Privacy-First Process

We bring together industry-leading data, identity, and privacy partners so advertisers can target high-value, campaign-specific patient audiences in a HIPAA-certified way.

Patient Modeled Audiences uses fully-anonymized clinical and consumer data, machine learning, and bespoke healthcare technology to:

Build predictive models that are campaign-specific and HIPAA-compliant (3rd party certified)

Score users to identify your most clinically-relevant patients

Send audiences directly to our healthcare DSP for immediate, streamlined activation

“Patient Modeled Audiences is proving to be a top performer across many of our clients for reaching qualified audiences at scale. As an agency that prides itself on the use of data and technology for healthcare marketing, Patient Modeled Audiences plays an integral role in that strategy.”

RAY ROSTI

CHIEF DIGITAL OFFICER, PUBLICIS HEALTH MEDIA

“We partnered with DeepIntent to conduct a comprehensive disclosure risk assessment of their Patient Modeled Audiences solution. Their commitment to responsible data usage and patient privacy is admirable. It gave us great pleasure to certify their HIPAA compliance.”

JAMIE BLACKPORT

CEO and Co-Founder, MIRADOR ANALYTICS

Unique Benefits to Advertisers

DeepIntent's Patient Modeled Audiences is the most comprehensive and privacy-safe patient targeting and activation solution available today

Audience Precision

Campaign-specific models based on clinical data, consumer attributes, and your objectives
Value-based audience creation
Accuracy to reach smaller patient populations

Immediate Addressability

Quick custom audience creation
Audience exports directly to our healthcare DSP for immediate activation

Unparalleled Efficiency

No fees to set-up or update models
More effective use of your media budget; precise targeting reduces risk of wasted media spend

Transparency & Insight

Full visibility into model inputs, scores, and audience selection process

Certified & Proven Compliance

HIPAA-verified by a certified 3rd party
Sensitive information never enters DeepIntent’s environment

#1 Performing Partner

Patient Modeled Audiences consistently outperforms competitive solutions due to extraordinary efficacy and efficiency. We achieved the #1 partner position in an independent, 12-partner test. Check out our latest case study to learn more.

Download Case Study